The consumption of coffee with the Indian orders has increased massively over the past couple of years and the nation’s thirst for coffee shows no sign of abating. The per capita increases over the past ten years can range between 20 and 40gm.
Over 150 million people in the Asian countries enjoy a coffee every day as the middle class have seen a rise in their disposable income. In return they have ploughed that money into the ‘western’ idea of coffee houses and coffee shops.
Astoria, the historic Italian espresso machine company sponsored the recent Indian Barista Championship (IBC) through their blossoming Indian arm, Kaapi Solutions.
As part of the biannual India International Coffee Festival, the competition drew in the crowds and featured a workshop that demonstrated the best techniques and extraction of coffee on Astoria’s state of the art Easy Plus espresso machine.
Claude Johnson, the winner was presented with a briefcase containing all the tools of the trade by Dr. Federico Gallia, the president of Astoria CdA,
Flavio Urizzi, the Export Manager and a Key Accounts Manager, was on the judging panel for the Barista Championship event. Their task was to evaluate espressos, cappuccinos and a signature coffee based drink along with the overall performance and presence of the competing baristas.
Astoria presents Indian International Coffee Festival Awards
The Awards evening also was an essential event for Astoria. In front of some of the biggest names in the Indian coffee market, such as the Tata Group and Café Coffee Day, and members of both the local and national Government, Astoria’s partner entity, Kaapi, received two special accolades: Most Innovative Design, for their stand, and Best Management and Communication, for the organizational and communicational work of their staff.
It represents excellence in the traditional style of coffee machine and their products can be found in establishments all over the world. View our range of Astoria products that we can supply and give a member of our exceptional sales team a call on 01977 687580.
